What you will learn
- The marketing hooks of your movie
- Defining the goal of your movie
- Finding film distribution
What are your hooks?
Like any good story, you need a good hook to draw in your reader to keep on reading. Same is true with your marketing. A hook is what catches your potential audience’s eye and reels them in to learn more.
However, a hook for your film marketing can be much more than just the elements of your story, character or setting. But can also be your actors, production, crew and literally any element a part of your production that may catch the attention of your ideal audience member.
The entertainment industry likes to call this specific hook the, high concept. A high concept is an element in your movie that can be marketable in any medium you decide to advertise your movie. From public relations, posters and even sales letters. The Blair Witch Project has a solid high concept idea. A low-budget movie that was shot on videotape that explores the disappearance of a group of researchers with only the videotape left behind. Even though The Blair Witch Project was only made with $60,000, they spent $7 million dollars on marketing using their unique high concept idea to promote the movie that ended up grossing well over $100,000,000.
Analyzing the Elements
Story – Can your story be the main attraction of your movie? Take a look at the one power sentence you wrote that best describes your movie. Is there enough there that can attract audiences to want to learn more?
Source – Is your story based off a best-selling series or author? Or is it based off real events? Using the words, “based on true events” can be great hooks.
Genre – Can you draw in a crowd simply by stating the genre it belongs in?
Celebrity – Does your movie include any famous actors or stars?
Special Effects – Maybe the amazing special effects in your movie can draw in your audience.
Location – Think of the locations you filmed your story at. Underwater, in a haunted mansion, or an exotic location.
Uniqueness – Is there an element within your movie that is unique to your movie alone? Something no other audience member has ever seen?
Exploitative – Maybe your movie offers exploitative content that viewers have never seen before.
Title – Sometimes the hook of your movie could be the title itself. Mysterious, intriguing, exciting, etc.
Budget – At times, people are drawn to projects based off of a known budget. You can draw audiences from both spectrums from ultra-cheap low budget movies to mega blockbuster summer movies that cost millions.
Always keep in mind that you must use a hook that you know your ideal audience member will latch onto. Put yourself in the shoes of your ideal audience member. Why would they choose your movie over other similar movies? Picture yourself standing in a department store at the movie section and you see a long line up of movies on a shelf. What would make your ideal audience member pick your movie than the rest? Is it the cool cover design? The title? The story?
What is your ultimate goal?
Be realistic. As creative imaginative filmmakers, we can sometimes conjure up gross expectations that are unattainable with the limited resources you have at your disposal.
The Big Picture
Think back to the very first day you even started writing about the movie. What drew you to the story? What made you want to make it so badly compared to all the other ideas spewing in your head?
By understanding the why, you’ll have a clearer idea of where you truly want to achieve with your movie.
Here are some questions you can ask yourself to get into the mindset of understanding what drives you to see your movie successfully marketed and accepted.
- Are you looking for exposure? Consider how much and where such as, local, regional, national, worldwide. In specific industries.
- Do you want to make more contacts in the industry?
- Are you looking to raise money for your second big project?
- Is this project about promoting your talents or the movie?
- Did you just want to create some great content for a specific audience group?